Why Bread Matters

Why Bread Matters

At informative breakfast events in March 2017, Anchor Yeast invited media and members of the baking industry to hear well-known dietitian Jane Badham discuss the importance of bread. Did you know that in 2008, 2 800 million loaves of bread were sold (1 600 million white and 1 200 million brown). This equates to the consumption of approximately 62 loaves per person per year, or three slices of bread per person per day!

This was just one of the findings that Jane Badham revealed. The findings were based on a review that Jane conducted on the local bread industry, which was commissioned by Anchor Yeast. She also found that as our bread now contains significantly less salt thanks to national legislation regarding the salt content of many foods. This, combined with bread’s existing micronutrient fortification – including the addition of often deficient vitamin A, iron and zinc – means the staple provides vital vitamins and minerals. Jane concluded that bread can serve as a vehicle to improve diversity in South Africans’ diets thanks to its versatility and convenience.

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