Consumer

Our commitment

The Consumer Business Unit has a portfolio of leading yeast brands like Anchor Instant Yeast, Gold Star Instant Yeast, Anchor Brewing Yeast, Supafast Instant Yeast.

Anchor Yeast also participates in another exciting market segment namely, the powdered soft drink market of which Thirst Buster is one of the leading participants.

In today’s fast paced lifestyle, home baking has become a luxury that is often reserved for special occasions. The advent of bread machines has allowed families to dedicate more time to other activities whilst enjoying freshly baked bread on a daily basis.