The Consumer Business unit focuses on the FMCG market, and offers a range of products that are used in small commercial and in-home baking and brewing applications. Modified atmosphere packing technology is used which ensures freshness and a longer shelf-life. ‎

An important ingredient in Anchor's success is the offering of added value service, and this Business Unit has a well-qualified Consumer Advisory Service that provides consumer education by means of baking demonstrations, baking courses, and the supply of recipe leaflets, as well as promptly dealing with any baking related queries.

The high esteem afforded to the Anchor brands by consumers is not by chance; it is the result of continuous investment in advertising, promotion and education:

• The Anchor brands are advertised consistently across all media formats
• Exciting trade promotions ensure the commitment and support of traders
• An active consumer education campaign over the past 10 years reached over 5 million consumers
• Community events & competitions engage our complete range of consumers (trader & consumer promotions)